Graphic Design: Corporate Identity

Corporate identity is often viewed as a collection of visual elements, which are used in various applications to promote the image of the organization. The combination of the color scheme, design, words, and others, that firms use to make a visual statement about himself and to communicate its business philosophy. Some experts consider marketing as a core corporate identity existence of an organization that would have consisted of history, religion, philosophy, technology, human, ethical values and culture and strategy. Corporate identity also helps determine the position of an organization in terms of the market and competitors.

Logo
Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products. Also called logotype.

5 Principles Of Effective Logo Design

Exercise

Sketches

Geometric logo

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Task 2 : Ideation and design concept brainstorming

About Company

Monster is a computer hardware company which is producing product such a Desktop, Notebooks and PC gaming consoled.Their hardware is designed for hard gamers.

Mind maping

Sketches Logo

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Task 3 : Design Process - Logo Design Development

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Experiment with text

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Experiment with color

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Final logo

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Final logo - Experiment with size

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Logo Rationale

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Color Guideline

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Task 4 : Logo Implementation - Stationery Design

Business Card